Business (BUSI)

BUSI 215     Fundamentals of Financial Accounting  (4)

The instructional objective is to provide students with an understanding of the concepts that are fundamental to the use of accounting. A decision-making approach is employed which involves critical evaluation and analysis of information presented. Important analytical tools are integrated throughout the course.

BUSI 216     Fundamentals of Managerial Accounting  (4)

The course focuses on the internal use of accounting information in the formulation of management decisions. Students learn how financial systems can add value to a company. Different costing systems, budgetary planning, and incremental analysis are among the course contents. A field trip is included. Prerequisite: ACCT 215 or BUSI 215.

BUSI 217     Introduction to Marketing  (4)

This course introduces students to the business of marketing both conceptually and as a profession. Study and activities include understanding the strategic marketing process, planning and research, launching new products, distribution, promotion and pricing. While studying and examining contemporary online and offline marketing methods, we will also analyze landmark marketing case studies to understand how key decisions impact outcomes and influence consumer purchasing behavior. Prerequisite: BUSI 215 or ECON 360.

BUSI 352     Proseminar I  (4)

Designed to complement the student's internship experience, this seminar features a selected topic involving the study of business and markets such as business history or philosophical perspectives on capitalism. The seminar includes instruction designed to help students develop practical business skills. Open only to Carey Fellows. Prerequisite: ECON 101.

BUSI 353     Proseminar II  (4)

A continuation of proseminar I. Open only to Carey Fellows. Prerequisite: ECON 101 and BUSI 352.

BUSI 385     Special Topics  (2 or 4)

A selection of topics are explored depending on interest. May be repeated when topic differs.