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BUSI 217     Marketing Strategy  (4)

This course introduces students to concepts, analyses, and activities that comprise marketing. Topics include product positioning, market segmentation, and various aspects of the "marketing mix" such as advertising, distribution, and pricing. Emphasis is on the development and use of analytical skills to solve marketing problems. Significant attention is also devoted to cross-cultural issues, the relation of marketing to underlying social science disciplines (including economics, psychology, sociology, and anthropology), and the ethics of marketing decisions. Prerequisite: BUSI 215 or ECON 360. Prerequisite or Corequisite: PSYC 100 or PSYC 101 or ANTH 104.